In this Red Alert episode, we talk with Rachel Simons, founder of Seed & Mill, whose sesame-based brand quietly challenges many of the misconceptions promoted by the BDS movement. Through food, storytelling, and genuine human connection, Rachel shows a reality far more truthful than the slogans often heard in Western culture.
For Christians who care about truth and who stand with the Jewish people, Seed & Mill offers a powerful reminder: supporting Jewish businesses is an act of solidarity and a reflection of biblical values. Scripture calls believers to pursue truth, bless Israel, and reject false witness—principles lived out in everyday choices.
In This Episode
- Rachel’s journey from Australian labor lawyer to NYC entrepreneur
- How Seed & Mill uses food to build bridges across cultures
- The global history and shared heritage of the sesame seed
- Real stories of connection formed around halva, tahini, and tradition
- How boycotts often harm individuals rather than promote justice
- Why Christians should care about truthful narratives regarding Israel and the Jewish people
Key Takeaways
- Food is a powerful bridge between cultures
- Sesame carries a rich, cross-cultural history that unites rather than divides
- Personal stories challenge simplistic political narratives
- Real relationships often reveal a far more accurate picture than activist campaigns
Why It Matters
Seed & Mill reminds us that cooperation, shared heritage, and human dignity are already flourishing—quietly, daily, and beautifully. For Christians, this interview is an opportunity to learn more to champion truth, support Jewish business and the diverse communities of Israel, and to go beyond borders to bless the individuals and families behind entire supply chains. Reflect the heart of Scripture in a world hungry for clarity.
You can find Seed & Mill on Instagram by searching “seed and mill” and online at SeedandMill.com. Visit and shop online or in person. Check out the free recipes!
Blessings,
Amy Zewe