StandWithUs is urging schools, campuses, synagogues, community organizations, and individuals to celebrate Israel by designating March 30 as the day to buy up Israeli goods at local stores.
The date was chosen because the anti-Israel boycott campaign has planned a global boycott of Israeli products for the same day (March 30). Protestors will stand outside stores, asking shoppers not to buy Israeli products.
“We need to show the boycotters that their efforts are doomed. Let the boycotters know that when they call for boycotts of even one or two stores or products, they will face a much larger movement to buy Israeli goods,” said StandWithUs co-founder and CEO Roz Rothstein. “We are telling people to go to their local stores, request the exact Israeli products being targeted, and buy them out. Let store managers know they should keep Israeli products well stocked on the shelves.”
StandWithUs, in partnership with the American-Israel Chamber of Commerce, successfully countered a similar boycott day on November 30, 2010. They mobilized Israel supporters in every store that the boycotters had targeted worldwide. Shoppers bypassed the protesters and bought out entire Israeli product lines. Delighted store owners said it was their best shopping day and promised to keep their shelves stocked with the targeted products.
March 30 is an opportune day for Israeli products because the Jewish holiday of Passover is in April this year. Shoppers can choose presents from the wonderful array of Israeli-made items, from fine Israeli wines to the high-quality Ahava beauty products, Israeli-made jewelry, shoes, clothes, and food, including Sabra or Tribe hummus and Osem cookies.
“We must defeat the boycotters who advocate destructive, instead of constructive, measures, who undermine hopes for peaceful coexistence, and whose only goal is to cripple and damageIsrael,” Rothstein emphasized. “We can only do this by joining together to be part of BIG.”
Visit: www.BuyIsraelGoods.org The Web site includes a store locator so people can find stores in their area that carry Israeli products. StandWithUs created a fun video to encourage everyone to BIG: http://www.buyisraeligoods.com/promo.asp The BIG campaign is a partnership between StandWithUs and the American-Israel Chamber of Commerce.
StandWithUs is encouraging Israel’s supporters to take videos and photos of themselves purchasing the products and submit them to firstname.lastname@example.org. StandWithUs created a flyer listing “Six Reasons You Should Oppose Boycotting Israel” at: www.standwithus.com/flyers/pdfs/saynoboycottsflyer3.pdf.
One reason, the flyer lists, is that boycotting Israel hurts the peace process by encouraging hard-liners and “does nothing to help the Palestinians improve their lives.” Shoppers should buy both Israeli and Palestinian products as “an investment in peaceful coexistence.”
StandWithUs has released an online button promoting the campaign for supporters to post to their Facebook walls. A physical button is also available to pin on your clothes, attach to your key chain, etc. Pick it up from www.standwithus.com