Every Hannukah, Israelis stop counting calories long enough to buy about 24 million mouth-watering, sweet and gooey, deep-fried sufganiyot.
An estimated 24 million filled donuts (sufganiyot in Hebrew) are sold in Israel each Hannukah season. That adds up to $13 million in sales and 10.8 billion calories, at an average 450 per fried treat – depending on the filling and topping.
Why donuts? They symbolize the miracle of the small cruse of olive oil that lasted eight days in the rededicated Temple menorah in 165 BCE. Says Kobi Hakak, owner of Roladin Bakery & Café: “It’s crazy; we sell thousands every day.”